1 December 2012, NAB 314, 15.30-17.00 || Chaired by Pasi Valiaho
Larisa Blazic, artist
Larisa will present a reflection on 5 years of her artistic practice and practice-led research in moving image in public space. She will talk about experience with producing three projects, Morning Lane, ITPOS and Mezzo moderno, mezzo distrutto, experimentation with methodologies of planning and pre-production to successful completion such as issues surrounding fundraising for individual artistic practice in this context and permissions from local authorities to aesthetic concerns related to screening in transitory public spaces that influence creative decision-making.
Larisa Blazic studied architecture at Belgrade University and hypermedia at the University of Westminster. In the 90s, she became increasingly involved in an interdisciplinary approach towards art and architecture, successfully combining architectural design with video and sound. Current work is focused on site-specific installations exploring location as main carrier of meaning, aesthetics and politics of everyday urban experience, creative use of moving image in public spaces, real, imagined and virtual.
Zlatan Krajina, University of Zagreb
In this paper I want to challenge, from a methodological angle, claims that recent proliferation of varieties of screens in public urban spaces generates a placeless world. My empirical explorations of everyday interactions with media façades, advertising screens and installation art in a street, a square, underground transport tunnels and a promenade in London (UK) and Zadar (Croatia), suggest that people, on repeated encounters,‘domesticate’ screens as intimately meaningful pieces of street furniture. Globally recognisable screens are given locally relevant roles, such as points of escapism from a busy or intimidating site, sources of subsidiary street light or pieces of colourful décor. If mediated urban scenographies are thus a complex mix of material realities and electronic images, research practice itself faces a double, and often conflicting, requirement. Flexibility needed in responding to ever-changing contexts of media consumption is met with rigidity in maintaining a set research framework in the messy urban field. In turn, a study of interactions with public screens requires developing a sense of what I call 'methodological site-specificity': orchestrating different contexts of interaction (strolling, rushing, waiting) with site-specific sets of methods (rhythmanalysis of walkers' flow, ‘walking diaries’, covert and participant observation).
Zlatan Krajina is Lecturer at the University of Zagreb, Faculty of Political Science. He convenes postgraduate courses 'Media and the City' and 'Media Audiences', and is interested in how material, symbolic and affective compoments of media cities converge in everyday living.